Our Story -

 

ROHI was founded in 2025 with a clear purpose: to create exceptional golf socks rooted in meaning, craftsmanship, and restraint.

Owned and operated by two brothers-in-law, ROHI is intentionally focused on one thing—premium alpaca golf socks. Every pair is designed specifically for the game, balancing comfort, performance, and understated style. We believe golfers shouldn’t have to think about their socks once they step onto the course. They should simply perform.

The name ROHI comes from the Hebrew reference Jehovah Rohi—the Lord is my shepherd. That idea of stewardship and care is more than symbolic. In the highlands of Peru, where our alpaca fiber is sourced, shepherds still wander the hills on foot, guiding and protecting their flocks as they have for generations. That slower, intentional way of life produces one of the world’s finest natural fibers—and it sets the standard for how we approach our products.

Alpaca fiber offers natural thermoregulation, breathability, durability, and odor resistance, making it ideal for long rounds in changing conditions. Our socks are engineered for all-day wear, with a secure fit, soft feel, and performance that holds up round after round. No gimmicks. No excess padding. Just thoughtful construction where it counts.

ROHI is built for golfers who value quiet confidence, premium materials, and products made with purpose.